The World of Die So Fluid

16 Feb

Die So Fluid
are an English hard rock band that formed in London, England in 2000.

They are the modern incarnation of a ‘power trio’. The group consists of 3 members, songwriter Grog (vocals and bass), Drew Richards (guitar), and Al Fletcher (drums, backing vocals).

Grog has played bass and sung backup, live and recorded for Melanie C, the Kelly Osbourne band, The Ailerons with Dave Rowntree (Blur) and Mike Smith (Gorillaz), producer Damian LeGassick, and also keyboards for appearances with Kelly and Ozzy Osbourne for the ‘Changes’ single. She is bass player in ‘The Black and Blue Orkestre’ with film writer/director Tom DiCillo and Will Crewdson. Her services have been requested for work with Kylie, Goldfrapp, Bryan Ferry, the Revolting Cocks, and she continues to be a sought after session musician when Die So Fluid duties allow.

Drew has played guitar for Miranda Sex Garden and Xmal Deutschland, he has written music for several animations and Disney television programmes. His original score for the feature documentary ‘The Mindsape of Alan Moore’ has been added to the British Library’s archive.

Al has played and recorded drums with The Selecter, Skaville UK, Gigantic (ex Flesh For Lulu), Laurel Aitken, Prince Buster, Lee Scratch Perry, has made tv appearances with Shania Twain and has a grammy for the Lee Scratch Perry album ‘Jamaican ET’.

Feline were an English rock group formed in London, in 1995. They formed from the remnants of a few earlier underground bands such as Flinch and Miranda Sex Garden. Like most female-fronted rock groups of that era in popular music, they were likened to more mainstream acts such as Garbage, and The Cardigans.
Lead-singer Grog Prebble would never define Feline’s music any more than acknowledging those dark elements within it, but admitteed to some influences such as Sonic Youth, Iggy Pop, and The Pixies.

A classically trained pianist, Grog wrote the bulk of Feline’s material; some of the songs she recorded with Feline were written by her prior to the band’s formation.  Generally getting good write-ups in the rock press, such as NME and Kerrang!, they released a number of singles, a limited release album and a single full length album between 1997 and 1998.

Their first single ‘Just As You Are‘ reached a national chart position of 41 with a video
by Howard Greenhalgh on heavy rotation on MTV.

EMI dropped them in 1999 as part of a company-wide roster clear out, and they split, with several members moving onto form Ultraviolet with Al Fletcher as the full time drummer.

Ultraviolet released a single and an EP on Sanctuary Records Group and disbanded shortly thereafter.

Die So Fluid first surfaced in 2001, touring the U.K. in the wake of their debut e.p. ‘Operation Hypocrite’, released on Sanctuary.

They released a further single, ‘Suck Me Dry’ with Sanctuary before forming their own label, Cartesian, and releasing their third single ‘Disconnected’.

In 2004 Cartesian released the band’s debut album, ’Spawn of Dysfunction’ in the UK.

The album was universally well received and is still selling through the major chains of the UK and iTunes worldwide.

Promotion of ’Spawn of Dysfunction’ almost solely relied on the band touring the UK which they did tirelessly, turning up for over 300 shows between 2003 and 2006.

Apart from pursuing a campaign of playing their own shows off the beaten track Die So Fluid supported bands like Drowning Pool, Vex Red, Clawfinger, Boy Hits Car, Feeder, Girlschool, Antiproduct and The Wildhearts.

Further promotion of the album came from a single release of the title track licensed to Retinue records which was supported with a video featuring the babes and the fighters of a metal wrestling event.

Recording for ‘Not Everybody Gets a Happy Ending’ started in 2005 with the album’s opening track ‘Gang of One’.

The finished recording was so good it actually caused a crisis within the band as they mutually agreed the song was the pinnacle of what they had been trying to achieve musically on ’Spawn of Dysfunction’.

But in the end it was this realization that freed them to explore a wider range of influences and styles. So songs like ‘Existential Baby’ and ‘Test Confessional’ draw on Al’s ska background and ‘Throw you away’ features an Egyptian string arrangement thanks to one of Drew’s colleagues in, Gypsy troupe, The Death Orchestra.

The finished record is the product of multiple sessions scattered over a two year period.

This ungainly recording schedule was adopted because the record was being financed by royalties from ‘spawn’ – as they trickled in.

For ‘Not Everybody Gets a Happy Ending’ Mark Williams was back in the producer’s chair at his new premises in the legendary Battery Studios building in north west London

The title track was partly fuelled by the long drawn out recording process and, at the time, no prospect of a release.

That changed in 2007 when the band found a new backer in Finland and finally ‘Not Everybody Gets a Happy Ending’ was made flesh.

First single ‘Happy Halloween’ was released worldwide on iTunes on November 2nd 2007 and coincided with a Halloween festival appearance in Helsinki and Die So Fluid’s portrait by Paul Harries appearing on Finnish postal stamps.

The esteemed rock photographer, and long time associate of the band, also directed the video for second single ‘Existential baby’.

‘Not Everybody Gets a Happy Ending’ was released in the UK in February 2008 to a great response and immediately entered the retail sales charts.

The band then diligently followed the cascade of international releases – touring Finland, the USA (twice), Germany and the rest of Europe, appearing in nearly 20 different countries in 2009.

As well as headlining festivals in Portugal, Germany and Switzerland Die So Fluid supported Eisbrecher, Mindless Self Indulgence, My Ruin, Ill Nino, Maj Karma, and Prong.

The World Is Too Big for One Lifetime” was released in June 2010 on the Global Music DR2 label.

As with previous releases it received very strong reviews from the alternative press whilst mostly slipping under the radar of the mainstream media.

The album has kept a steady presence in specialist sales charts, such as Amazon’s alternative metal chart, and in a diverse selection of territories thanks mainly to consistent touring, word of mouth and support from the alternative press and webzines. They have also proven themselves to be very adept at crossing over to quite different music audiences whether it be the goths of the Wave-Gotik-Treffen or the classic rock fans of Hard Rock Hell or the indie pop fans when supporting Mindless Self Indulgence.

Two singles were drawn from “The World Is Too Big for One Lifetime” – “Mercury” and “What a heart is for”. The singles were available for download only and accompanied by videos shot by director David Kenny.

Their sonic identity possesses the muscle of metal, the angular cheekbones of post-punk and the bittersweet heart of grunge. They are part of a new generation of rock bands who chose to turn down signing a traditional record deal and embrace the changes the internet has made to the industry by stripping record companies of their distribution and promotion monopolies. Die So Fluid therefore retain ownership of all their recordings and copyright of all compositions.

The Opposites Of Light” is the working title for the forthcoming album. Writing and pre-production has been completed, albeit mostly by email as Grog has relocated to Hollywood. The band are currently rehearsing the material for an imminent studio session.

(All information is taken from the official web-site of the band and wikipedia)


Posted by on February 16, 2012 in Goth, etc., Heavy Metal, Music


2 responses to “The World of Die So Fluid

  1. davealucard7

    February 16, 2012 at 6:12 pm

    Great posting on a great band – DSF should be one of the worlds top bands – I recommend giving their albums a blast or two !

  2. panole8riambos

    February 16, 2012 at 6:16 pm

    I fully agree…


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: