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Psy’Aviah releases brand new music video for ‘Letting Go’

29 Jul

Belgian electronic act Psy’Aviah have released a brand new animated music video for the track “Letting Go“, which is featured on the recently released EPFuture Past“. Animated and directed by Emily Weeks, you can watch the video on YouTube.

The story behind the video is tightly coupled with the song’s meaning, lyrics and atmosphere. Yves Schelpe: “We chose to use a limited color palette: 3 colors, being black, white and red – and no extra decoration or background. It’s plain, basic, all of this to put extra focus on the story and the emotions.”

Or as Director Emily Weeks puts it: “The main character, Valerie, is depicted in a story that takes place in the 1940s. Valerie’s hair is a reflection of her interior psychological state. She suffers a traumatic event, after which her hair becomes wild – with pieces flying out erratically. Finally she becomes a nun because she just can’t cope with the unpleasant memories and thoughts. To become a nun, she must cut her hair. In becoming a nun she is completely trying to deny and become detached from her past, a desperate act, the success of which is questionable.”

The band’s recently released EP “Future Past” is by many considered as the band’s best material ever. Add to that a wide variety of well picked out remixes and you have the recipe for success. Made In Belgium is again a well deserved and coveted stamp!

Enjoy this animated pearl right here.

The “Future Past” EP is out now on iTunes, Bandcamp, Amazon MP3, Spotify and many other download stores and streaming platforms.

 
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Posted by on July 29, 2013 in Dance

 

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